What are the common causes of abnormal website traffic?

1. Statistics code failure

There are many types of statistical code failures. For example, when the website is revised, due to the use of different template information, the statistical code of some web pages is incorrectly installed,google seo course singapore or there is a conflict between other JavaScript codes and statistical codes in the website, server anomalies or accidents. Configuration errors (such as pausing report operations) will cause the statistical code to work abnormally.

Some directories have no overall traffic: Analyze the traffic trends of each directory through subdirectory reports.google seo optimization guide If the traffic under a certain directory suddenly disappears, then we need to check whether the statistical code in this part of the directory is not installed or working properly.

Overall no traffic: This must be because the statistics code is not working. It is recommended to check if the code is working properly (if there is a conflict or fails to load), or if there are configuration errors.

2. Influence of hot events

Hot issue events can be divided into the following two categories, one is active and the other is passive.seo agency singapore Proactive hot events are usually part of promotional activities through the market. Such hot events have clear goals and guidance. Passive hot events are spontaneously organized or created and expressed by others. This type of event usually affects three main channels: SEO traffic, direct investment traffic and referral traffic management.

Active hot events should be included in the marketing promotion plan, while passive hot events can only be recorded in the table after research and discovery. And by managing traffic data sources and search keywords as well as the time when traffic develops and changes, you can find out in time whether a hot event has caused traffic changes.

3. Before and after website and page changes

Website redesign, adding or removing channels, adjusting URL rules, page optimization, content adjustment, etc. changes to the website structure, content, and pages may have an impact on traffic. Adjustments and modifications to each website may affect the ranking of the website by search engines, thereby affecting the website's traffic.

Be prepared for traffic fluctuations before changing the site each time, and you only need to change the site once. Do not change sites frequently.

4. Impact of policies on the industry

Many industries will be affected by policies, and websites in these industries are no exception. Just like the recent Guoba Article for real estate websites, the traffic affected by the policy covers all traffic channels of the website. Or the impact of entertainment restrictions on the entertainment industry and entertainment news. Stay up to date on news and changes in the industry in which your website operates.

5. Violation penalty algorithm

Search engines may often release algorithms with different methods, and the update and development time varies, such as drizzle algorithm, hurricane algorithm, etc. The people we face and attack are also different. We must pay attention to the release of learning algorithms at any time.

Focus on the resource management platform and rectify the website according to official announcements. In fact, when the traffic of a website suddenly drops, we must first determine the direction of abnormal channel traffic, and then analyze various factors related to the channel, so as to quickly find the cause of the abnormality and find a solution.

Of course, these are not the only factors that contribute to reduced engine flow. The above factors are common causes of abnormal traffic and can be used as a reference or eliminated.

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