2 ways to operate cross-border e-commerce

Since 2020, the global economic development has been slowed down by the epidemic, but with the effective control of the epidemic in China, the concept of "double cycle" has been given, and China's economic development has gradually become the "locomotive" that drives the global economic recovery and development in the post-epidemic era. "

In this wave of development in the post-epidemic era, is there an opportunity to grasp the opportunity and industry insight ahead of others to quickly deploy future development orientation, marketing objectives and operation methods? Today, with the new upgrade of the "China Quality Wave", the policy support of China's "One Belt, One Road" (China is promoting the New Silk Road strategy) and the development of the global economy increasingly depends on the promotion of the Chinese economy. In this context, this phase is a great opportunity for B2B companies to expand their global market.

More and more B2B companies are increasingly focusing on online digital marketing, with data analysis showing that 94% of foreign consumers can get effective information through online search. Especially the proportion of LinkedIn, Facebook, Google, YouTube, TikTok and other kinds of social networks, which brings a lot of opportunities for our foreign foreign trade. So, are you making good use of this social network for effective marketing? How effective is the business? Today, I will take LinkedIn as an example to talk about it in depth.

First, as a foreign trade personnel, many people are not unfamiliar with LinkedIn. As the world's largest B2B professional social networking platform, countless companies move into LinkedIn every year, but very few of them achieve internet payment processing traffic, efficient operation and complete marketing goals. So here, we should think about whether we have paid attention to the following details in the operation process.

First of all, determine the content delivery intention, master the small elephant customer, establish the value of customer needs-centered content

1. Topics to consider the temperature mentality

A company company wants to continue to operate steadily, control the right direction attitude is important, the theme planning and content push is the best performance, but also the customer focus on one of the points. Company news, brand new trends, new style on goods and future development are all related.

2. The title or cover image must stimulate the user's "participation".

The title, cover map, etc. are the first part of the story that causes the small elephant customers to care, especially the style of the title and the composition of the cover, which indirectly depends on the user's participation and effectiveness. "What are you waiting for? A call-to-action language like "ROBUSGO" can directly stimulate user engagement.

The format adds richness and total width.

Marketing content can be presented in a variety of formats and ways. The presentation can vary wildly depending on the format. Here can be used to tell stories, quizzes, information forms, e-book guides, classic cases, video graphics, etc. 4. Multifaceted variety - multi-dimensional segmentation of specific title products.

Secondly, mastering the pro-activity publicity factors to double the exposure rate

1. Company homepage-company brand appearance, business concretization

The company's official website is the appearance of the company's social platform. Avatar, banner map, etc. should meet the specifications, and it is best to submit pictures related to their business and brand. According to this, you can achieve a direct brand promotion effect.

2. Indication page, supplemental promotion

The exhibition page counts as an industry of the website, generally can be set up for company-specific goods, services and analysis of the role, the company can track through the background settings to facilitate subsequent optimization and conversion, so make good use of this function.

A. Key to show a hotter style, as a key, sound production can be carried out in detail and different exhibitions of the online showroom.

B. Key to highlight the brand and corporate strength to complete the further expansion of the small elephant customers.

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